Tuesday, September 18, 2007

Smart Ass III

After long long time I am finally putting out the smart ass III.
This time we will talk it as serious issue and how smart ass can be related to marketing.

According to Bakhtim (I forgot the first name), there are two laughter.
1--called Productive Laughter: Yes/No type. Using the logic to prove the point and make new meaning during laugh.
2--called Destractive Layghter: Using it agnst the rule and make point.

No matter which, it can all be used in marketing.

There are few points for smart ass starter:

1, Twist or paradox. This is like KUSO (Japanese). Use all the smartest way to do the most stupid thing. Like how to make the prettest shit from ur own ass. It can lead customers into the area where they want to see how bad is it gonna be.

2, Contrast. Do you remember the HK guy in American Idol. I think his name is William Con. He is the best case for this. After the worst proform in the history he said "I have tried my best". What can it do more to make everyone remember him?

3, Take the self area to public. Everyone likes to see others' private area. That's how we do to all these stars.

4, Observation. You see more u have more to point out.

5, Norm or standard. Make a new standard before others or stay norm. When computer first start 20 years no one knows it will be like now. Email is a joke by then. Make new point is never a bad thing for smart ass.

I was reading a news about how to sell stuff and this jumps out in my mind so i decided to write something about it.
Hope u won't beat me up for not funny on this one.

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